The 6 Social Media KPIs to Track That Actually Matter
The social media KPIs to track are the ones that change what you do next. Every other number on the dashboard is scenery — real, accurately measured, and incapable of altering a single decision. That test is unusually strict and it cuts most reports in half. A number that goes up and down while you […]
Boosted Post vs Facebook Ad: 3 Key Differences
The boosted post vs Facebook ad decision gets made in about four seconds, by a blue button sitting under a post that is already doing well. Boost costs nothing to learn, asks three questions, and starts spending the same day. Setting up a campaign in Ads Manager takes an hour you do not have. Both […]
Facebook Advertising Cost in Egypt: 3 Costs You Didn’t Know About
Facebook advertising cost in Egypt has no price list. Ask three people and you will hear 2 EGP a click, 40 EGP a click, and something in between — each figure true for the account it came from, and none of them a forecast for yours. Meta prices every impression in an auction, charges on […]
Why Are My Facebook Ads Not Converting? 6 Key Reasons
If you are asking “why are my Facebook ads not converting?”, the money is already gone and the answer is somewhere in a chain of six links. The ad has to be delivered, the conversion has to be counted, the goal has to be set correctly, the audience has to be capable of buying, the […]
What Is a Good Engagement Rate on Instagram in Egypt? 3 Factors to Consider
What is a good engagement rate on Instagram depends entirely on a number most people never state: what you divided by. The same account, the same post, the same week produces three different engagement rates depending on whether you divide by followers, by the accounts that saw it, or by the number of times it […]
Best Time to Post on Facebook: 2 Reasons the Egyptian Week Changes Everything
The best time to post on Facebook is published as a global chart, and that chart was built somewhere your customers do not live. It assumes a Monday-to-Friday working week, a lunch break at midday, and an evening that starts when the office closes. Egypt runs a different week, a different evening, and for one […]