Just like everywhere else in the world, where regulatory bodies are increasingly frustrated with the deluge of annoying robocalls, Egypt is taking decisive action to curb these harmful practices. After many companies, unfortunately, relied excessively on robocalls to generate sales, with no regard for ethical standards or respecting individual privacy, these companies now face the risk of closure, or at least, a radical change in their strategies.
The Decline of Sales Reputation: An Inevitable Consequence of Wrong Practices
These flawed marketing practices have damaged the reputation of the sales profession, turning it in the eyes of many into a source of annoyance and anxiety. Companies that focus only on achieving their own goals, without giving any real value to customers, are undermining themselves. The educated customer, who today has the tools of knowledge and research, is fully aware of these methods, and is no longer easily influenced by them. On the contrary, they develop a negative feeling towards the brand that practices these methods, which loses its credibility and customer trust.
Cold Calling Isn’t a Crime, But It Has Principles!
While cold calling is still part of sales strategies in some sectors, it must be done in a professional and ethical manner, taking into account respect for the recipient’s privacy. Random calls that invade people’s privacy and disturb them at inappropriate times serve only to achieve short-term goals, and harm the company’s reputation in the long run. The cold call should be built on clear foundations, such as the existence of a potential common interest between the parties, and providing useful and valuable information to the recipient.
What is the Best Solution?
The solution lies in developing other skills in sales representatives, beyond simply making random calls. They should focus on building genuine relationships with potential customers, understanding their needs and challenges, and providing valuable and appropriate solutions for them. Companies should also invest in training their employees on the latest sales and marketing methods, which are based on mutual respect and providing real value to customers. The salesperson must learn how to find suitable potential customers, how to communicate with them in a polite and persuasive manner, and how to build trust with them.
Conclusion: A New Era of Responsible Marketing
The ban on robocalls in Egypt is only a first step towards regulating the sales market, restoring respect for the profession, and freeing consumers from continuous harassment. The future lies in companies that adopt ethical and sustainable sales methods, focus on building long-term relationships with their customers, and provide real value to them. This is a new era of responsible marketing, which puts the customer first, and respects their privacy and rights.
Let’s Discuss:
- What are the ethical standards that should govern cold calling? And how can they be effectively implemented?
- How can companies develop their representatives’ skills in a better way, so that they become consultants to customers rather than just sellers?
- What is the consumer’s responsibility in facing robocalls? And how can they protect themselves from these annoying practices?
- What role should regulatory bodies play in regulating the sales market and protecting consumers?
Share your opinions and comments below! Let us contribute together to building a better future for marketing in Egypt.
Goals of Cold Calling or Robocalls
The main goals of cold calling are to:
Generate leads: The primary goal is to reach as many people as possible and convert some of them into potential customers interested in the product or service offered.
Increase sales: Some cold calls aim to sell the product or service directly during the call.
Market products or services: Some companies use cold calling to raise brand awareness or gather information about the target market.
Set appointments: Sometimes, cold calls are used to schedule appointments with potential customers for a presentation or meeting.
Types of Cold Calls or Robocalls
There are several types of cold calls, including:
Sales calls: The goal is to sell a product or service directly.
Lead generation calls: The goal is to collect contact information and qualify whether the person is interested in the product or service.
Survey calls: The goal is to collect information about the target market or get feedback on a product or service.
Follow-up calls: These are made after an initial call to follow up with a potential customer or ensure their satisfaction.
Who Receives Cold Calls or Robocalls?
Anyone with a phone number can receive cold calls. However, these calls often target:
Business owners: Especially owners of small and medium-sized businesses.
Consumers: Individuals who may be interested in a particular product or service.
Professionals: Such as doctors, lawyers, and engineers.
Effects of Cold Calling or Robocalls
Cold calling can have both positive and negative effects:
Positive effects: Increased sales: Can lead to increased sales and revenue for companies.
Lead generation: Can help reach new potential customers.
Increased brand awareness: Can help increase brand awareness for the company.
Negative effects: Annoying customers: Can be annoying for customers, especially if they are frequent or at inconvenient times.
Damage company reputation: Can damage the company’s reputation if used in an unethical or aggressive manner.
Waste of time: Can be a waste of time for both the company and customers if not effective.
Are you tired of receiving annoying cold calls or Robocalls?
Brandbrew Creations LLC offers online courses to help you avoid cold calls and protect yourself from scams. Learn how to identify cold calls, how to deal with them, and how to prevent them in the future. Contact us today to learn more!
