Learn What Is a Good ROAS and Find the Target Your Margin Needs
What is a good ROAS? Every owner who runs ads asks it, and the honest answer is a question back: what is your margin? A ROAS that makes one business rich bankrupts another. The number only means something next to what you keep from each sale, and under cash on delivery, next to what you […]
Customer Acquisition Cost: Try 4 Ways to Lower It Before Your Ads Lose Money
Your ad dashboard says each purchase cost you EGP 150. Your real customer acquisition cost, the one your bank account feels, is often more than double that. The gap sits in orders refused at the door, in returns, and in old customers counted as new ones. Under cash on delivery, a purchase in the dashboard […]
Data Driven Marketing: 4 Numbers That Decide Where Your Budget Goes
You killed the campaign that felt like it was not working, and raised the budget on the one that felt like it was. A month passed, and nothing moved in the sales figure. Marketing decisions usually get made that way: a quick impression under time pressure. The problem is not a shortage of data. The […]
Marketing ROI: When Does Your Marketing Turn Into a Profitable Investment?
You spent fifty thousand on the campaign, and orders worth two hundred thousand came in. A fourfold return on paper. Then the month ended and that number never appeared in your account. Real marketing ROI starts here: from the gap between recorded revenue and the amount that reached your account, and four items that separate […]