Customer Churn: 6 Causes and 4 Signs That Come Before the Exit
A customer who bought from you almost every month. No complaint, no notice, and then they simply stopped. You will not find this in any report you currently run, because reports show who bought, not who used to buy and stopped. That is where the danger of customer churn sits: it happens slowly and quietly, […]
Customer Lifetime Value: 4 Differences Between a Repeat and a One-Time Customer
Two stores made the same amount this month. The first sold to a hundred new customers, the second to forty who had bought from it before. The two numbers are equal on the bank statement and completely different in value. That is what customer lifetime value measures: how much one customer returns to you across […]