6 Causes of Declining Sales and How to Tell Which One Is Yours
You checked the month’s numbers, found revenue close to last year, and relaxed. Then you looked at units sold and found it clearly lower. The two numbers tell two different stories, and the second one decides where you stand in the market. That is where declining sales actually begin. What Does Declining Sales Mean? Declining […]
Conversion Rate Optimization: 10 Reasons Your Visits Don’t Sell
You open the analytics dashboard and find visits climbing month after month, while orders and enquiries sit still. You paid for every one of those visits, whether it ended in a sale or left with nothing. Website traffic but no sales is a harder position than no traffic at all, because you bought the attention […]
Data Driven Marketing: 4 Numbers That Decide Where Your Budget Goes
You killed the campaign that felt like it was not working, and raised the budget on the one that felt like it was. A month passed, and nothing moved in the sales figure. Marketing decisions usually get made that way: a quick impression under time pressure. The problem is not a shortage of data. The […]
Customer Churn: 6 Causes and 4 Signs That Come Before the Exit
A customer who bought from you almost every month. No complaint, no notice, and then they simply stopped. You will not find this in any report you currently run, because reports show who bought, not who used to buy and stopped. That is where the danger of customer churn sits: it happens slowly and quietly, […]
Customer Lifetime Value: 4 Differences Between a Repeat and a One-Time Customer
Two stores made the same amount this month. The first sold to a hundred new customers, the second to forty who had bought from it before. The two numbers are equal on the bank statement and completely different in value. That is what customer lifetime value measures: how much one customer returns to you across […]