Cart Abandonment: 10 Reasons Buyers Quit at the Payment Step
A hundred customers enter your store’s cart in a day, and only thirty reach order confirmation. The other seventy did not change their mind about the product. They already picked it and entered their details. Something in the last two screens stopped them, and that is what we call cart abandonment. It is the most […]
Marketing ROI: When Does Your Marketing Turn Into a Profitable Investment?
You spent fifty thousand on the campaign, and orders worth two hundred thousand came in. A fourfold return on paper. Then the month ended and that number never appeared in your account. Real marketing ROI starts here: from the gap between recorded revenue and the amount that reached your account, and four items that separate […]
How to Choose a Marketing Agency: 10 Tests to Run Before You Sign
The presentation ended and the agency looked excellent. The number of posts was clear, the number of ads was clear, and the monthly retainer was clear. One thing went unmentioned: which number we will be judged by after three months. That alone separates the agency selling execution from the one selling a result. What Do […]
Grow Sales That Stick: 16 Tips for Your Online Store
Your number rose in the campaign month, then came back to where it started two months later. The product did not change, and the advertising never stopped. Online store sales grow once and stop when the customer buys and never returns. You pay the full cost of attracting them on every single sale, and start […]